The high street in the UK is having a very tough time. It seems that every week we get news of a new business closing shops. People are simply taking fewer trips and spending less. E-commerce is also partly to blame because it is easier to shop online. Businesses need to do more to grab attention. One thing to do here is create stunning window displays. There are plenty of options; you can even use ERW tube in different ways.
What to do?
The goal with any window display should be to showcase your headline products. You want to grab attention and make people want to come in to take a closer look. Once they are through the door they will be likely to have a look at everything else you have to offer too. That can result in some nice sales.
You can use many different things to create window displays. In fact, there are almost no limits to how creative you can be. Popular options include using plinths, digital screens, posters, mannequins, and all kind of systems to showcase products.
ERW tube can be a really great choice here because it has so much versatility. You can use it for various kinds of displays, from shelving to racks and rails. The fact it is relatively easy to adapt the tubing helps you to be extra creative. For example, you can bend it to create angles, rings, and even spirals.
Tips
Whatever option you choose for the window display, it is important to keep a few key things in mind. For example, you need to have a focal point. In most cases this will be the product you want to push the most. However, it could also be some kind of prop or something linking to your brand. Whatever the case, it must stand out.
It is also a good idea to look at how you can create depth and layer products. The goal is to make it more visually appealing. There are plenty of things to do here, including having products at different levels and adapting the lighting.
You also need to think about the type of window you have. If it is open backed you need to keep in mind that people will be able to see the interior of your shop on the other side of the display. ERW tube is good for this because you can create displays that won’t completely block views.
Do you want to order ERW tube?
Union Steel Tubes is one of the best producers in the UK because we offer tubing for so many different needs. If you have an application in mind, you can shop with us for the perfect products. We can even advise you about which we think would work most effectively for you. Our wealth of experience is really useful here.
So, if you decide you want ERW tube, whether for window displays or anything else, we can cater for you. Contact us or view our products page to learn more about the options.
